Hiring the best ecommerce website design company is the most important thing you should do if you want to improve conversion rate. Other tips are given below.
1. Use Quality Images and Videos
As an ecommerce site lists a lot of products, the images of every product should be clear, highly optimized and of the best quality. The poor-quality images on an ecommerce site reduce your customers because they don’t offer the clear details of products, according to an ecommerce website design company.
2. Offer Free Shipping
Want to increase your conversion rate on ecommerce site? There can be no better than offering free shipping. Most of the websites out there claim to offer free shipping but actually they don’t. They mislead the customers and end up losing clients. You have to literally offer the free shipping service if you are serious about improving conversion rate. This is an ecommerce best web design company recommends.
3. Provide Coupon Codes
Like other services, you should also initiate coupon codes that allow customers to avail discounts and special offers. This is the best way to keep customers engaged and make them talk about your website. Moreover, it is an easy and simple to make more money as well as attract the customers to optimize your conversion rates. All big ecommerce sites are doing this and they improved the client retention rates with coupons.
4. Use Live Chat Option
The best ecommerce sites do offer live chat to the users and customers. This an easy and simple way to convince the customers for buying products. Instant feedback and response from the live chat will help you get more customers.
5. Be Competitively Priced
You have to let the customers believe why you are better than other ecommerce sites and why they should buy products from your website. This can be done in many ways and it is the basic thing to consider. The price of every product on your site should be lower than other ecommerce sites. The hot selling items should be even priced low. This can really help you get more customers.
6. Make Finding Products Easy
This is another simple tweak that you can make your ecommerce site. There should be filters for the customers that allow them to find their relevant products in different categories. A best ecommerce website design company recommend to adding filters for making finding products easy.
7. Tweak Checkout Process
From finding items to buying them, making payment and checking out- the whole process on your ecommerce site must be really simple and easy. Many ecommerce sites have complex and lengthy procedures and they also require extra details. This process should only ask for essential details like email, address and phone numbers. No other information should be asked as customers don’t feel comfortable with this.
8. Allow Customers to Leave Reviews
Every product on your site should have reviews. The customers who buy a product should be allowed to review the product and let the new customers know how their experience with a certain product was, why they should buy it and why it is better than other products.